Department of Information & Communication Systems Engineering
University of the Aegean
SCHOOL OF ENGINEERING

Department of Information
& Communication Systems Engineering

Information & Communication Systems Security
Information Systems
Artificial Intelligence
Computer & Communication Systems
Geometry, Dynamical Systems & Cosmology
 
Ηλεκτρονική Επιχειρηματικότητα

Title: Ηλεκτρονική Επιχειρηματικότητα
Lesson Code: 321-8953
Semester: 7
ECTS: 5
Theory Hours: 3
Lab Hours:
Faculty: Drosos Dimitrios
 
Content outline
Electronic Business principles (E-business). Online retail stores. Internet and consumer market research. Marketplaces and B2B E-Commerce. Design and implementation of the e-shop. Digital marketing and advertising. Basic functions and types of electronic markets. Intra and inter-organizational e-systems and processes. Online auctions. Other e-business types (e-government, mobile commerce, etc.), e-business strategy.
 
Learning outcomes
Understanding all the principles, types and potential of electronic business. The student, at the end of the course, will be able to design and elaborate a successful and fully implementable business plan for a digital business.
 
Prerequisites
Not required.
 
Basic Textbooks
1. Electronic Commerce 2010: A Managerial Perspective by Efraim Turban, Jae K. Lee, David King and Ting Peng Liang(Oct 22, 2009).
2. e-Business and e-Commerce Management, Dave Chaffey, 2008.
 
Additional References
1. E-commerce 2013 (9th Edition) , Kenneth Laudon, Carol Guercio Traver.
 
Learning Activities and Teaching Methods
Lab exercises, lectures, case studies.
 
Assessment/Grading Methods
Lab and theory exams.
 
Language of Instruction
Greek, English (for Erasmus students)
 
Μode of delivery
Face-to-face.


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